Amathis Parseh Iranian Company was established in 2009 in the field of cosmetics, detergents and hand sanitizers.
Amathis Company, with its planners based on mutual respect, honesty, trust and satisfaction of each member of the family and the quantitative and qualitative promotion of the desirable indicators of its projects and the production of quality Iranian products for the people of this land. We hope that by utilizing valuable human capital, real strength and determination, we will see Amathis Group grow and become one of the largest and most prestigious private sector industrial groups with international standards and standards adhering to principles and values. Be firm and steady.
Executive services of Amathis Company
A product line for the smallest among us: delicate, safe and as special as mother’s care.
Our longest-running brand of diapers, Assorbello, offers a line of products today which truly covers the whole gamut of needs. There are essential products for changing time: diapers with breathable external fabric, a disposable hygienic liner, practical scented wipes, protective zinc-oxide cream with a barrier effect. Add to these all the products for baby’s hygiene (delicate bath milk, delicate shampoo milk, delicate liquid body wash and soothing oil). Thanks to the quality of Assorbello Up products, even the most hard-to-please mother will find that delicate touch and safety she has always been looking for.
Products of Amathis Parseh Company
Up Dry Fit Diapers
Overnight Maxi Pads
Up Hygienic Underpads
Assorbello Up Wipes
Up Protective Cream
Assorbello Up Wipes
Milk with Aloe
Liquid Soap with Aloe
Assorbello Up Dry Fit Diapers
Assorbello Up, the new line of diapers designed for a new, innovative concept:
|00622||8007300006222||21 pcs (3/6 kg)||6 packs|
|00623||8007300006239||20 pcs (4/9 kg)||6 packs|
|00624||8007300006246||8007300006246||18 pcs (7/18 kg)|
|00625||8007300006253||16 pcs (11/25 kg)||6 packs|
|00626||8007300006260||14 pcs (15/30 kg)||6 packs|
Assorbello Overnight Maxi Pads
These classic maxi pads, in the day-or-night version, make up an indispensable element for the Assorbello line of diapers and pads to be complete. These pads, with their remarkable absorbency, meet the needs of a limited market — it’s true — a market which at the same time is very selective in terms of quality. Their practical, space-saving packaging contributes to the product’s value. They are ideal for new mothers in the post-partum stage.
|00826||8007300008264||15 pcs||12 packs|
Assorbello Up Hygienic Underpads
The hygienic multipurpose Assorbello Up underpad, practical and versatile, is a disposable protective sheet which can be used not only when it is time to change a diaper (on a changing table at home or out and about), but also in numerous other occasions (to protect delicate surfaces like sofas or armchairs, as a mattress protector in the cradle or crib, while travelling as protection for upholstery, to help baby get used to having no diaper or to leave baby in greater freedom while playing or at mealtimes,…).
The use of Assorbello Up underpads avoids the risks of leaving baby in contact with surfaces which are not perfectly clean.
It is made up of three layers: non-toxic, hypoallergenic filtering fabric is in contact with baby’s skin; an internal cushion of cellulose entraps urine and prevents baby’s skin from getting wet; and, at the same time, an external layer of polyethylene protects armchairs, sofas, rugs and other surfaces.
|00606||8007300006062||10 pcs||10 packs|
Assorbello sanitary wipes, thanks to the special soothing and moisturising solution, enriched with sweet almond oil, aloe gel and vitamin E, are especially suited to cleaning baby and, used at every changing time, leave baby’s skin scented and super soft. Remarkably practical, they substitute soap and water very effectively. They are available in a 72-piece package with soft closure.
|00469||8007300006493||72 pcs with soft closure||12 packs|
Assorbello Up Wipes
Assorbello Up moistened wipes are alcohol- and paraben-free. They are scented one by one, thanks to a formula with an aloe, vitamin E and camomile base. The fabric is waffle cloth, which improves detergency, and is made in soft micro-sponge material.
Remarkably practical, they substitute soap and water very effectively. They are available in a 64-piece package with a stay-fresh closure, as well as in the practical travel format with 20 wipes.
|00520||8007300005201||64 pcs with plastic lid||12 packs|
|00528||8007300005287||20 pcs pocket||12 packs|
Assorbello Up Delicate Liquid Soap with aloe, camomile and vitamin E’
Assorbello Up Delicate Liquid Soap is specifically formulated for daily cleansing of baby’s sensitive skin. Its formula, enriched with aloe, camomile and vitamin E, is free of parabens and aggressive soaps (SLES) and leaves baby’s skin naturally soft.
Its perfume is allergen-free.
|00533||8007300005331||300 ml||6 packs|
Assorbello Up Protective Cream
Assorbello Up Protective Cream, offering high protection, with 10% zinc-oxide, is suited for those areas which are susceptible to reddening and irritation. Thanks to its barrier effect, it is perfect for newborns and children at every diaper change. After having washed with care, dried by tamping and without rubbing, apply a thin layer of cream on the area to be protected, with special attention for where skin folds.
|00530.9||8007300005300||100 ml||9 packs|
Assorbello Up Delicate Shampoo Milk with aloe, camomile and vitamin E
Assorbello Up Delicate Shampoo Milk is specifically formulated to care for baby’s fine, fragile hair. Its innovative formula, with no aggressive soaps (SLES) and paraben-free, helps prevent irritation to the scalp and does not irritate baby’s eyes. Its perfume is allergen-free.
|00534||8007300005348||200 ml||6 packs|
Assorbello Up Delicate Bath Milk with aloe, camomile, and vitamin E
Assorbello Up Delicate Bath Milk is particularly suited to baby’s bath. Its formula, enriched with aloe, camomile and vitamin E, is free of parabens and aggressive soaps (SLES) and leaves baby’s skin naturally soft. Its perfume is allergen-free.
|00535||8007300005355||500 ml||6 packs|
6 DIVISIONS, ONE SINGLE FOCUS : THE CLIENT
Each client has their own special characteristics, and it does not matter if they are large or small, public or private: to be best served they need specific interlocutors, who are aware of their needs and able to predict their requests.
For these reasons 6 divisions have come into being, each one putting attentive professionals to work, each one with its broad range of experience and specific skills for their work sector.
The Pharmacy Division specifically takes care of the pharmacy network and health-and-orthopaedic supply stores in Italy.
A dedicated team, made up of 2 area managers and 35 agents engaged in various combinations across the short and long channels, provide support to the whole supply chain, taking care of areas from product development to sales support. In this way we have succeeded at developing, over the years, a series of products and brands which have become market leaders because they are known to be synonymous with quality, reliability and effectiveness in the care of personal hygiene, from Soffisof single-use medical devices for incontinence to the diaper line and Trudi dermocosmetic products.
Consolidated manufacturing capacity positions us among the most prestigious companies in the dermocosmetic sector for production volumes.
The Soffisof brand, dedicated to assistance for adult incontinence, light and heavy, strengthens itself with market shares on volume and value, with forecasts for more notable growth. The brand growth comes thanks to redesigning of the entire line, and its recent market launch, all in ever-more specific response to users’ requests for absorbency and comfort. As far as the bed pad segment is concerned, we are the leader through our proprietary brand and through private labels.
Looking at the Trudi line of products, we have achieved truly extraordinary milestones thanks to its line of children’s diapers and the line of cosmetics. In particular, we have become the market leader in the baby wipes segment for channel sales, continually increasing market share by value and by volume. Stronger positions for this line are seen also in the eau di Cologne and liquid soap for children lines, thanks to continuous research for materials and composites which guarantee excellent quality in the products. Subsequently, following these milestones, we decided to amplify the assortment by introducing an organic line with the brand name Trudi Baby Nature, which — as predicted — is enjoying the same high level of satisfaction among mothers.
Our products can be found in more than 3,500 pharmacies and orthopaedic-and-health supply stores in Italy.
The Hospital Division works to support local health service agencies. Through careful analysis of the Italian market, which is for more than 90% tied to the various regional health service systems and under the Ministerial Decree 332/99, we have identified the best compromise between the needs of the institutions and those of the end users.
Dealing with medical devices, quality and safety are of fundamental importance. For this reason we make continuous efforts, both in terms of product innovation and related pre- and post-sales services, for the creation of such a complete range of aids (Soffisof) that choosing the best option for each type of incontinence is consistently more easy and satisfying.
Medical facilities are supported from all possible angles, from the sales proposal to gathering feedback on product use and the quality of the experience with it, as well as continuous training for medical and nursing personnel.
It avails itself of one sole organisation made up of 1 area manager and 5 agents, who are able to serve more than 180 facilities, including public and private ones, and to assist more than 50,000 end users with direct home delivery.
The virtue of this choice, which also represents a company attitude, is proven not only by high satisfaction of both the interlocutors and the end users, but also by having obtained a growing market share which in 2016 was around 4%.
Choosing our products means being looked after with care and precision through deliberate diversification both in the hospital and in the senior home areas, or for homecare services.
The Nursing Division works in the sector of “residential structures providing healthcare assistance intended primarily for seniors who are not self-sufficient or are partially self-sufficient”.
The topics of incontinence and personal hygiene for seniors and for people with poor mobility require some specific answers, for both the patient and the care-giver, in order to accompany them as they handle daily problems. For this reason, we provide a specialised team which is made up of sales account executives, product specialists, customer service staff and agents who are present in all the regional areas, with a total of 11 agents and 3 product specialists. There is also constant monitoring of costs and consumption (Incotrend).
These professionals’ daily efforts are focused on supporting the healthcare personnel, who receive specialised training in the area of senior hygiene. Meanwhile, development of concrete product innovations aims to make the use of absorbent and cleansing aids even simpler and more effective. From this experience we have seen the Soffisof line emerge, with its aids for incontinence, as well as Soffisof Solution, products for personal hygiene care.
This is a winning mix of products and services for our company, which shows growth in its market share around 8%, with even sharper, double-digit increments in terms of volume.
Customer Service is available through a freephone number on a daily basis for any need or information, be it commercial, technical-scientific or logistic. What’s more, the exclusive tool, “Incotrend” makes it possible for facilities to have constant monitoring of costs and consumption.
The Trade Division is the area in the company which is created specifically to follow the logic of advanced mass retailing through the collaboration of more than 18 of its own agents, with direct account management, working nationally in the hyper- super- and discount-market channels.
As AMATHIS we are able to propose product lines with our own brand and also offer to work as partners for the design of product lines with a private brand.
For this particular area, we supply a designated technical-sales structure which allows us to offer partner companies with primary solutions, even when managing middle- to small-sized production lots.
A technical office dedicated to graphic design for bags and packaging is completely available to our partner clients with the aim being to bring together the best styling with optimised use of space, both in terms of making the best use of pallets and in terms of shelf facing.
Thanks to this special type of company structure, today we are present on the market with proprietary brands (for light and heavy incontinence, feminine needs and pet care) or with private brand products in more than 50% of the large-scale distribution sector, with absolute leadership positions in discount channels.
Within the market for incontinence products, both light and heavy, sales of the Soffisof brand registered significant growth in 2017, both in value and in volume. This allowed for market consolidation and confirmation of the characteristics which were designed specifically for these products; this led to the opening of private label lines upon request.
Thanks to the Soffisof brand, we are the leader in the bed pad segment for the trade market, with greater increments than the sector average.
The efficacy of our products places our first-line products close up on the market leaders with growth year after year in the double digits over the last 5 years — a confirmation of the product strategy aimed entirely at the user.
Code of Ethics
We have prepared a code of ethics to define and share guiding principles for running the company’s activities. This choice proves to be of fundamental importance for the company’s regular functioning, management reliability and its image. It is aimed at ensuring maximum probity, moral integrity and respect for the law.
It includes management, employees and all those who work daily for and with AMATHIS, even if they are external collaborators or suppliers. The code of ethics includes the principles by which we regulate our company’s activities:
- Ethics principles regarding information
- Ethics principles regarding behaviour at the workplace
- Ethics principles in business relationships.
The fundamental values which inspire these principles are integrity, honesty, probity, respect and reciprocal trust, without discrimination.
Since our founding we have paid maximum attention to qualitative aspects of all sorts: environmental, social and economic. The practice of working in various markets has meant that from the very beginning we have needed to satisfy demanding and diverse quality standards. We took on this challenge and transformed it into an opportunity to align our production with the highest European standards. This approach is also to be seen in the numerous certificates and certifications which we have obtained in the last years